New York City Program Proposals
Our team was asked to create an intensive series of proposal presentations for a client in the throes of a highly competitive bid process for New York City. What began as a 24-hour rush "Can you help us?" request morphed into a ten-week, 24-7 conceptualization and marketing assignment filled with multiple presentations. We not only created four distinct 20–36-page presentations, complete with handouts and swag, we also helped to shape the overall business approach and program strategy. We understood the objectives and the competitive landscape so clearly that we were able to distill complex information into succinct and accurate messages. New York City not only understood the proposal, they also embraced it and awarded the bid to our client.