The IT Kits!
QuaraCORE created 36 diverse and colorful “IT” products and “It Kits” to test a market expansion product line for consumers. Each product used IT in a compelling way, underscoring the product’s intended use. “Go with IT” for travel mugs, “Tune IT Out” for ear buds, and of course, “Get a Grip on IT!” for luggage handle wraps. Doesn’t everyone want a tote that reads, “IT’s in the bag?” (According to sales, the number is close to everyone.) Kits include tote bags, accordion folders, note cards, ear buds, drinkware, luggage gear, and card cases for phones. Each item was packaged individually and as part of a diverse array of kits at various price points.